Hey Reader,
When my clients are working on their Buy/Care or even Trust circles of their marketing, I don't need them worrying too much about their social media. Because I know it is hard to feel confident promoting your business if you are not completely happy with how your business comes across.
But of course, they worry. "I haven't said much about my business online in a while, am I in trouble?" "I am rebuilding everything, will people forget about me?"
And I completely get it!
Most marketers will really push that you have to be consistent on social media and post very regularly, if not daily.
And I am not saying they are wrong.
But if you don't feel good about your business, it's
- harder to come up with things to post about
- harder to show up because you don't like what you're saying/what your posts look like
- going to the wrong audience and, therefore not actually helping your business
This is why I always recommend my clients start from the business foundations (their messaging, vibe, branding, website, etc.) and then work their way out.
Does that mean they might not post for a while? Yes.
Could they post stuff? Also yes.
Does it really matter? No.
Because when you come back with the right content and the right vibe, you will quickly attract those people you want to work with.
But if you are currently working on the inner marketing circles, and you do want to post content, think about things that align with what you are doing:
- Talk about why you're refining your message
- Talk about what you've learned that led you here
- Show the direction you are going in with your business (and don't listen to feedback unless they are your ideal client!)
- Talk about the offers you do still offer and feel good about
- Talk about that one client that you helped with your new way of doing things
I can't wait to see your content pieces about what you are currently working on!
Warmest wishes,
Natalie
