Hey Reader,
Ever had one of those weeks where time just vanishes? Last week was exactly that for me — I was so deep into projects that Friday arrived before I even realized I'd missed sending this email! 🫥
Oops
What’s been keeping me busy? A mix of:
-
Several cool client projects
- Working on some websites
- Setting up a better tech stack for a client
- Had some cool 'Pick my brain' sessions
- Email automations for a client
- Work for Kit
- Finishing the new version of Creative Marketing Puzzle
Yup, you read that right! CMP is coming back in just a few weeks! I can't wait to run this fabulous group program again where you get to puzzle your marketing together in a way that works for you.
We start the 24th of February and doors open in about 2 weeks. If you already know you're interested click here and you'll be the first to know!
What Even Is a ‘Tech Stack’?
So yeah, I've been working hard on my clients tech stacks. But you might wonder what that is.
Your tech stack is all the tools you use to run your business:
- the software handling your courses
- your payments platform
- your website
- your email platform
- something you use for scheduling
- , and more.
Ideally, everything works together smoothly. But over time, tech stacks tend to… evolve (or should I dissolve?).
For example:
Say you start with an all-in-one platform for courses, payments, and email marketing. But its email tool lacks key features, so you add a separate email platform. Now, some emails still go through the all-in-one system, leading to an unsubscribe mess (as people can unsubscribe in two places). Then, the built-in payment systems sales pages don’t meet your needs, so you add another payment platform and connect everything with Zapier....
And before you know it, your "streamlined" setup is actually a tangled mess of tools duct-taped together. Very expensive while being inefficient and full of weird little glitches. Taking a step back to evaluate it might reveal some better options that work natively together and make the whole process effortless again.
Is Your Tech Stack a Drama, a Comedy… or a Smooth-Running Show?
So, if your tech stack was a TV show, what would it be?
- A well-produced masterpiece – Everything flows seamlessly behind the scenes, your systems talk to each other, and running your business feels smooth and stress-free.
- A lighthearted sitcom – A little clunky, but nothing too problematic. It's a little funny here and there but overall, it works.
- A thriller – Every time you add a new tool, the plot thickens. Will it work or will everything break? You hold your breath every time someone makes a purchase, wondering if the automations will fire.
- A full-blown drama – Nothing works quite right, things break at the worst times, and your tech stack is more stress than support. Every tool has a mind of its own, and you’re drowning in workarounds.
A Quick Way to Audit Your Tech Stack
If your business tech is more drama 🔥 than masterpiece, it might be time for a refresh.
- List all the tools you’re currently using and their purpose.
- Identify any missing features or frustrations.
- Research alternatives that meet those needs.
- See if a more streamlined setup is possible.
If you'd like help untangling the drama, I'd love to help during a Pick my Brain session.
And because I’m always curious: if your tech stack were a TV show, what would it be? Hit reply and let me know.
