How are you? It's been a few weeks here with a small procedure to my back that took more time to heal then I expected. But hey, we are getting there :)
And I am here with much more joyous news! My new branding is finally here. I have been teasing you with it for a while but now is the time!
I wanted new branding because it's been years since I had my logo done and while I still loved it, the colours sometimes didn't work for me anymore. My business also changed a lot and it just felt time for a 'refresh' to show that renewed energy in my business too.
And it really worked! The moment I started working on my rebranding and new business strategy I got so much renewed energy to work in and on my business too.
New branding
So before I talk about this some more, I want you to meet the renewed Digitalie:
My brief was to keep it fun and colourful but without the 'harshness' it had before (the bright colours on white felt hard). I also wanted it to show the element of 'flow' more, as I believe marketing is about flow, and I wanted it to feel more dynamic because, again, that is important to me.
Marketing is not a linear straight line and I wanted that to be more visual in my branding too.
We also designed icons and characters to fit with the branding and the feeling of inclusivity.
Made by Tori (IG: @monster_inkporium)
I wanted my website to have more representation so everyone could feel at home since inclusivity, authenticity, and respect are really important to me.
And with the icons I wanted to show the multi-faceted piece of me, nerdy, geeky and creative :) And they all have a place in my branding and my business as well. Like the puzzle piece, which is how I talk about marketing a lot of the time, the cup of coffee/tea/hot cocoa because I love connecting with you all, or the yarn for my current creative outlet with crochet
New website too
The new website is also live and can be seen at the expected location: https://digitalie.eu
I worked really hard on it, and I am very happy with the results. :) It looks fresh and cheerful and has amazing (well, in my opinion) features like the possibility to see—and pay—in Euro, Dollar, and Pound!
If you have any questions about why I made these decisions, or want to know what is possible for you, reply to this message and let me know your thoughts!
Warmest wishes, Natalie
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