---
type: "article"
title: "The Best Brownies Have Edges 🍫"
summary: "And so do you."
newsletter: "Digitalie - Creative Marketing Strategies"
newsletter_handle: "digitalie"
newsletter_url: "https://usecommune.com/n/digitalie"
author: "Natalie Vijlbrief (@natalie)"
published: "2025-06-05T13:56:19.000Z"
canonical_url: "https://usecommune.com/n/digitalie/a/the-best-brownies-have-edges"
markdown_url: "https://usecommune.com/n/digitalie/a/the-best-brownies-have-edges.md"
chat_url: "https://usecommune.com/n/digitalie/a/the-best-brownies-have-edges/chat"
source_url: "https://digitaliemarketing.kit.com/posts/the-best-brownies-have-edges"
body_source: "imported"
likes: 0
replies: 0
body_words: 496
---

# The Best Brownies Have Edges 🍫

Hey Reader,

Even the softest brownie — the gooey, melt-in-your-mouth kind — has an edge.

That edge gives it shape. Structure. A little bite. Without it, it’s just a puddle of batter. *(Though there is this really cool video where*[*this guy tries to create a brownie with no edges*](https://www.youtube.com/watch?v=dXIkUkwzTQU)*... guess where this subject line idea came from ;) )*

It’s the same with us.

You can be kind, caring, thoughtful… and still have boundaries. You *need* them. Especially in business.

Because those edges? They don’t make you less approachable. They make you *clear*. And clarity is kind. For your clients and for you!

So what could those boundaries look like?

**Here are a few of mine:**

- I don’t do calls on Fridays.
- I try not to work on weekends.
- I write like me, not the corporate suit version of me.
- My packages are shaped around what works best for my clients *and* for me.
- If I sense red flags, I’m out. I’ve had impossible clients before, and life (and business) are too short for that.
- I believe you shouldn't have to mask, squeeze yourself into someone else's system, or pretend you're fine when you're not. My work leaves space for how you *actually* are.
- I’m flexible within reason. If you need a little extra time, a different way of communicating, or a slower pace, I can work with that. I just don’t bend myself out of shape anymore.

These aren’t rigid rules or power moves. They’re how I feel like I can be me, so I can show up well and help you. They’re how I invite the *right* people in.

**Your version might look different.**

You might have different rules that are important to you.

- Maybe you only check email twice a day.
- Maybe you charge a premium because your energy has limits.
- Maybe you don’t do last-minute work or you only do VIP days.
- Maybe you only want to hire contractors that feel like a safe space.

Whatever your “brownie edge” is, I want to say: *Use that edge.*Especially if it comes from who you are, how you move through the world, or what you need to feel safe, seen, and respected.

You don’t have to be harder. Or louder. Or more polished. You don’t need to be for everyone. You just need to be unmistakably *you*— soft centre, hard edges and all.

Because that version? That’s the one people trust.

And in the end, that is what I want my marketing and that of my clients to be based on.

![avatar](https://embed.filekitcdn.com/e/aB5b1cpa9RZHZdR87PDrJC/bMg1ESd5Gfu1SbvVMQmiLP)

### Warmest wishes

Natalie

Want to work out your boundaries and use them to shape your marketing? Book a free [Connection Call](https://digitalie.eu/connection-call) and let's chat!

Hey, did you know you can join [Digitalie's Puzzle Hub](https://discord.gg/hVDaxH7CjW)? This is a fabulous community on Discord, where we talk about marketing, content, our businesses, and so much more! I would love to see you there!

***

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