Hey Reader,
So as you might know, a few weeks back I realised that my own email just wasn’t working. I kept tweaking it, rewriting entire sections, second-guessing the whole thing.
It took longer than I wanted. It felt messier than I was comfortable with. But I did realise something was wrong and acted on it...
But still I wasn’t sure it was working when I finally hit send.
I did it anyway. It felt good enough and that was enough to move forward.
And the funny thing is… once I let that email go, the rest started to flow. These next few emails almost rolled out on their own.
That’s what the third step in my framework is all about: Adjust.
(If you haven’t seen it yet, the full flow is: Realise → Act → Adjust → Own.)
Adjusting to what feels good
Here’s what that looks like in real life:
In my group program Creative Marketing Puzzle, Bente and I had a beautiful plan. Three toolkits, tied to the quiz she’s building. Each one a product she could sell, flowing from the results of the quiz.
We were excited about the plan, about the order of creating things.
It all made sense.
Until it didn’t.
A few weeks in, we weren’t moving the way we thought we would. Everything started to feel harder than it should. The momentum slowed.
So we paused.
And realised we had to adjust the order of what she was working on. We scaled back the plan. We focused fully on the quiz first. The toolkits will come later, once there’s space and energy for them.
And now she is so much further with her quiz!
That isn’t failure. That’s what progress actually looks like.
So if you’re in the messy middle right now, if things aren’t going as smoothly as you hoped, if you’re second-guessing the plan you were excited about just a little while ago...
Please know this: That’s not failure. That’s the process.
Adjusting doesn’t mean giving up. It means responding to what’s real. What is working for you and what is not.
Change the order.
Lighten the load.
Refocus on what’s clear right now.
Progress isn’t tidy, it might not be linear. But I always tell you: neither are you.
It's still progress.
And often, it’s the messy version that actually works.
