---
type: "article"
title: "🗺🧭 Using Wardley Mapping to understand why Google made G. Appointments to compete in the Calendly market"
summary: "Understanding how Notion, Trello, Miro and Telegram are using the same Strategy"
newsletter: "Engineering Strategy"
newsletter_handle: "engineeringstrategy"
newsletter_url: "https://usecommune.com/n/engineeringstrategy"
author: "Aleix Morgadas (@aleixmorgadas)"
published: "2022-04-03T16:53:23.266Z"
canonical_url: "https://usecommune.com/n/engineeringstrategy/a/using-wardley-mapping-to-understand-why-google-made-g-appoin"
markdown_url: "https://usecommune.com/n/engineeringstrategy/a/using-wardley-mapping-to-understand-why-google-made-g-appoin.md"
chat_url: "https://usecommune.com/n/engineeringstrategy/a/using-wardley-mapping-to-understand-why-google-made-g-appoin/chat"
body_source: "imported"
likes: 0
replies: 0
body_words: 162
---

# 🗺🧭 Using Wardley Mapping to understand why Google made G. Appointments to compete in the Calendly market

[![](https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/6ec97eef-d4b8-43b0-b6ec-d8459411ff85_472x94.png)](https://github.com/aleixmorgadas/awesome-engineering-strategy)

*[https://github.com/aleixmorgadas/awesome-engineering-strategy](https://github.com/aleixmorgadas/awesome-engineering-strategy)*

[![](https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/312e03a3-cdf3-4eb1-8e0a-000c35880444_2214x1066.png)](https://www.loom.com/share/a429ac02f6a14b248f9bd99f495e38b1)

*[Loom Video](https://www.loom.com/share/a429ac02f6a14b248f9bd99f495e38b1)*

You can see the [Excalidraw file here](https://app.excalidraw.com/l/6PqALd3FFny/8HRbvSxHpDN).

> ⚠️ I’m just learning about Wardley Mapping, I wanted to share with you all what I learned so far from [Simon Wardley](https://twitter.com/swardley), [Ben Mosior](https://twitter.com/HiredThought), and the mapping community. A lot ahead to learn 😊

# Content

1. Google Appointments as direct product competition with Calendly
2. What’s Wardley Mapping and how does it help you

   1. Define the value chain
   2. Understand the product evolution
3. Learning about Wardley Mapping using the electric motorbike example
4. Understanding how Google Calendar reduced the cost of innovation via Open APIs and Big Data
5. How other companies are using the very same strategy

# References

- [Google Calendar's ‘Appointment Schedule’ Is Good, Not Great](https://www.wired.com/story/calendly-google-calendar-appointment-schedule/)
- [Crossing the River by Feeling the Stones - Simon Wardley - DDD Europe 2018](https://www.youtube.com/watch?v=oZZKjxeg5W0)
- [Investing in Innovation: How Situational Awareness Can Put Your Business on the Map](https://www.youtube.com/watch?v=Gfq3ocmadZo)
- [Pragmatic Wardley Mapping](https://learn.hiredthought.com/)
- [Learn Wardley Mapping](https://learnwardleymapping.com/introduction/)

***

## Discussion

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