Turn around... every now and then

Hey there, Whenever my yoga teacher says “turn around,” instructing us to face the bar attached to the wall, I think of the song. You know the one: Bonnie Tyler’s Total Eclipse of the Heart is iconic. Though we’ve lost the singer, we’ll still have the refrain: (Turn around, bright eyes) Every now and then, I fall apart (Turn around, bright eyes) Every now and then, I fall apart The song was on my mind again recently as I chased a total eclipse (of the sun) in the Bay of Biscay. For me, it was my third. I’ve gone to the beaches of Mazatlan, Mexico, and the high desert of Terrebonne, Oregon. Each time, my family and I watched as the moon started to mask the light from the sun. It’s unsafe to look directly into the sun, but you can follow the progress through special glasses. Or poke a hole in a piece of paper and let sunlight shine through it. On the ground below, the paper creates a shadow, except where the hole is. Instead of a round sun, you’ll see the crescent shape of the eclipse. It’s pretty crazy. But by far the best part is that moment of totality. The moon completely obscures the sun and you’re surrounded by darkness. Once upon a time, there was light in my life But now there’s only love in the dark Nothing I can say A total eclipse of the heart Bonnie Tyler got one thing right: there’s nothing I can say to explain it. Maybe that’s why I keep chasing eclipses and why I wanted my kids to see one too. Totality lasts only a few minutes, but so much builds up to it. Even after totality ends, it takes much longer for the moon to fully pass across the sun. It’s tempting to think of developer adoption as that one moment when your product is recommended, or a dev integrates your SDK. But that obscures everything that led up to that moment. And yeah, everything that needs to happen after, too. Like my yoga teacher also says, you need to be flexible. In this case, flexible about how you describe your product. Your positioning should match how the right developers search for solutions. They should need you now tonight, more than ever. Want my help getting clear on these developers? Let’s make it right so we can never be wrong together. Adam P.S. My favorite cover of Total Eclipse of the Heart is exceptionally weird, but memorable. How can you be that unforgettable (without destroying appliances)?