Plus Anthropic's new watermark reopens the AI content debate

Plus why Shopify keeps investing in agent files nobody reads yet

Plus - is Meta really a threat to Shopify?

Plus the new collections model goes live, and Google merges its Shopping policies.

Plus a Google test that could reclassify your organic traffic as direct.

The biggest change to collections in years, plus a Google Ads shift with an August deadline.

Plus Google's new ad relevance labels, and a UK opt-out for generative AI

Plus Google own advice for AI search, and the Shopify Scripts deadline is nearly here

Plus the EU cancel button deadline, and a Gulf ceasefire that could ease Q4 costs.